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Project Overview

Watmough Originals

A modern, bold e-commerce website showcasing and selling original paintings.
Project Type
Web Design
Technologies Used
WordPress
WooCommerce
CSS
HTML
JavaScript
PHP

Challenges

  • Balancing a bold, expressive design with the simplicity and clarity needed in an e-commerce platform.
  • Ensuring the website’s design highlights the artist’s work without overshadowing the functionality of the shopping experience

Solutions

  • Implemented a minimalist design with strong colour contrasts to enhance visual artwork without complicating the user interface.
  • Developed custom WooCommerce templates to ensure seamless navigation and purchasing processes, tailored specifically to art piece

Visual Overview

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Overview

Watmough Originals is an e-commerce webiste tailored for an artist seeking to modernize their online presence and enhance direct sales. The website leverages WordPress and WooCommerce to provide a robust, manageable backend while presenting a front-end that is both visually compelling and user-friendly. The design prioritizes boldness and simplicity, incorporating a clean layout and intuitive navigation that makes it easy for customers to explore and purchase paintings. Special attention was given to the mobile responsiveness to ensure an optimal viewing experience across all devices, acknowledging the growing trend of mobile e-commerce.

Expertise
UX Design
UI Design
Web Development
WordPress Web Development
Branding
magic-wand eye camera pushpin