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Project Overview

Open Ears

Creation of a user-friendly website for Expert Hearing Care in Mansfield, focused on local branding and customer acquisition. Designed with accessibility and SEO best practices in mind.
Project Type
Web Design
Technologies Used
WordPress

Challenges

  • Establishing a digital presence for a new hearing care facility in a competitive local market, requiring a website that resonated with the target demographic, including older individuals.
  • Ensuring the website's design was not only visually appealing but also optimized for search engines to attract local customers effectively.

Solutions

  • Collaborated closely with the Open Ears team to understand their brand identity and target audience, incorporating these insights into the website's design and content.
  • Employed WordPress as the platform for its user-friendly content management system, allowing easy updates and expansions as the business grows.
  • Worked alongside an SEO specialist to implement on-page optimizations, keyword strategies, and local SEO tactics to improve the website's visibility in search engine results.

Visual Overview

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Overview

The "Open Ears" website project aimed to establish a strong online presence for a new hearing care facility located in Mansfield. The website was designed to serve as a digital storefront, showcasing the expertise and services offered by the Open Ears team while providing essential information to potential customers in the local area.

The design approach prioritized simplicity and accessibility, with a clean layout and easy-to-navigate structure tailored to meet the needs of older individuals who may be seeking hearing care services. Carefully selected imagery and branding elements were incorporated to convey the clinic's values and reassure visitors of the quality and professionalism of the services offered.

In addition to its visual appeal, the website was developed with SEO in mind from the outset. Extensive keyword research, local optimization strategies, and on-page SEO techniques were implemented to ensure the website ranked well in search engine results for relevant local queries. This collaborative effort between the web development team and the hired SEO specialist aimed to maximize the website's visibility and attract a steady stream of local customers to the Open Ears clinic.

Expertise
UX Design
UI Design
Web Development
WordPress Web Development
Branding
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