Clubcultured required a comprehensive redevelopment of their Shopify website to adhere to new brand guidelines and to enhance their online sales. The project involved a full-scale redesign of the website’s layout, user interface, and shopping experience, ensuring it not only looked appealing but also provided streamlined navigation and improved user engagement.Post-launch, my role expanded to include daily maintenance and iterative improvements, ensuring the site remained up-to-date with the latest e-commerce trends and technologies. This involved regular collaboration with the marketing team and founders to introduce new features, troubleshoot any arising issues, and seamlessly integrate various marketing tools and plugins aimed at boosting conversion rates.The ongoing management of the site also included analytical reviews to assess and optimize the user journey, adapting strategies to maximize sales and improve the overall customer experience. This dynamic approach has kept the Clubcultured Shopify site at the forefront of its market segment, consistently achieving and exceeding sales targets.